Shaving the logo – The Hindu BusinessLine
The Air India rebranding grabbed the limelight. But yet another company that rebranded in August was the young start-up Bombay Shaving Company, which started as a D2C brand seven years…
The Air India rebranding grabbed the limelight. But yet another company that rebranded in August was the young start-up Bombay Shaving Company, which started as a D2C brand seven years…
The Ministry of Tourism has launched an ambitious wedding tourism campaign, with the aim of tapping into the immense potential of the country’s wedding industry. The campaign is aligned with…
Hyderabad, August 28 IKEA, Swedish home furnishings retailer which celebrated five years of retail operations in India, is confident about carrying forward its India success story. Susanne Pulverer, CEO and…
Tiger Global-backed Mensa Brands is foraying into the UAE’s e-commerce space. The company will launch brands including Villain, Pebble and Folkulture on Amazon UAE and ecommerce platform noon. It will…
It’s a rainy day in Mumbai as one battles the thick traffic in Powai to the Colgate-Palmolive India HQ. Calm follows after the tumult outside when one enters the enormous…
Hey, let’s talk cake! I mean, seriously, is there anything better than sinking your teeth into a perfectly moist slice of cake? But you know what’s even cooler? Cake has…
I was listening to a conversation in an ad agency about ChatGPT, which sounded like Generative AI — and vice versa. The conversation suggested that both were the same and…
Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd, sees major recovery for the cinema chain in the post-pandemic environment. With the PVR-INOX merger nearing completion, in a sit down interview…
In the fortnight gone by, brands were in full festive mood putting out Onam and Raksha Bandhan campaigns —but it was food delivery platform Swiggy that broke the Internet with its…
More than 40 years ago, I was a schoolboy in the temple town of Madurai, in Tamil Nadu. I completed my higher secondary education at the Vikaasa School, an excellent…