News With a Purpose Perspectives With Power
News With a Purpose Perspectives With Power
adminIn the heart of the bustling Indian city, where the cacophony of life echoes through narrow lanes and crowded markets, there lies a symbol of aspiration for us, the middle…
adminIt is Apple season and the iPhone maker commandeered the world’s attention as it unveiled its latest phone and climate initiatives ad campaign. Digital and BTL engagements by brands also…
adminBeverage giant Coca-Cola has uncorked a bubbly taste of the future using AI to develop a new flavour — Y3000 Zero Sugar. Artificial intelligence played a role in not only…
adminIt has been a tumultuous seven years for D2C start up FS Life, formerly Fable Street. After a good start in 2016 focussed on Western work wear for women with…
adminThe big fat cricket event is here and brands are padding up enthusiastically for the ICC Men’s Cricket World Cup 2023 that starts on October 5. As it coincides with…
adminSo, there we were, taking a leisurely stroll through a vibrant middle-class locality in one of the smaller towns, being nosy and peeping through windows. We were on a mission…
adminOne wonders what Queen Gertrude in William Shakespeare’s Hamlet would have said about the ongoing Humans of Bombay controversy, but I suspect her original comment, in response to a character’s…
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adminRemember those days of social distancing when the world was just opening up post pandemic? Restaurant after restaurant downed shutters. The gloomy forecast was that dining out would be a…
adminBorn in 1997, I slid into the world during India’s vibrant post-liberalisation era. Fast forward to my teenage years in the late 2000s, and while the rest of the world’s…
adminHow many advertisements in the recent past have moved you to say “wow” or resonated deeply? Many marketers I speak to bemoan the mediocrity and sameness of most marketing communication…
