On the Campaign Trail – The Hindu BusinessLine
Brands continued to capitalise on the World Cup fervour, with cricket and cricketers being a big theme in many campaigns last week. The chips are up What’s a match without…
Brands continued to capitalise on the World Cup fervour, with cricket and cricketers being a big theme in many campaigns last week. The chips are up What’s a match without…
It has been a roller coaster ride for Dentsu in India in the last decade. From 2014 to 2019, the Japanese agency network went on an aggressive acquisition spree, building…
A few months ago, when my wife and I travelled to Mangaluru, Konkan seafood was on the top of our minds. My wife had ascertained in advance which restaurant we…
A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants & desires and…