News With a Purpose Perspectives With Power
News With a Purpose Perspectives With Power
adminIt’s raining ads. The festive season combined with world cup cricket have got brands scrambling to put out campaigns. This year, there are some heart-warming Pujo creatives. Painting the town…
adminGinger, the midscale brand of the Indian Hotels Company Limited (IHCL), is getting bigger. One of the first to get into the branded budget segment, way back in 2004, Ginger…
adminDissing festival ads on social media has become a national sport in the last few years, second only to cricket, and this month I’m going to explore this genre a…
adminAditya Kanthy recently took charge as CEO of the newly formed Omnicom Advertising Services group in India. With this appointment, the leadership of the three creative agencies within the group…
adminThis year on Karwa Chauth, Rekha Chanan, a rushed financial services professional, put together the Sargi gift set (a meal eaten before sunrise by women who fast on the occasion)…
adminBrand associations with cricket hit a crescendo as the World Cup drew to an end. But several brands which had booked prime space in print to put out congratulatory ads…
adminHello Hello! We’re the cool crew inside your trusty old fridge, and let us tell you, our world is a treasure trove of tales just waiting to be told. If…
adminAd man Prahlad Kakar is a self-confessed mad man, so much so that it’s the title of his recently released autobiography published by Harper Collins. The back cover is typically,…
adminRestructuring of agencies has been an ongoing process in the advertising world. But last week’s announcement by WPP that it is combining two of its big creative agencies, Wunderman Thompson…
admin“No. I am working on myself. I am going to the gym, I am doing a lot of self-reflection. Sometimes I am doing yoga, I get massages. You know! I…
